How AFI provides a unique edge in the global hedge fund market


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The hedge fund industry is on the cusp of a new wave of expansion.

The current era of market volatility and higher interest rates sparked by the global pandemic has led to improved performance this decade, displacing the post-2008 period where bull markets and booming private equity put hedge funds in the shade.

Fund managers and allocators agree: this is the moment for hedge funds. De-correlated returns have never been so important, and the same is true for liquidity. The liquid diversification offered by hedge funds has therefore never been so in-demand, as recent allocator surveys attest.

Capitalise on the opportunity

AFI gives its users a competitive edge in the space. It began as a podcast, providing informed interviews with managers and allocators in a sometimes opaque sector which can be hard to access.

AFI then applied the same philosophy, of providing high-quality information which helps users navigate the space, to a membership product launched in 2023, centred on research reports, data trackers and analysis which open up the space.

Our aim is simple: To provide high-quality information on hedge funds you won’t find anywhere else. Why? To help users navigate the space, unearth new opportunities and drive new business.

Who uses AFI?

Our membership is split across managers, allocators and service providers.

Managers use AFI to gain important signals on allocator flows and sentiment, helping them win new business; and for signals on performance and strategy development in the wider industry (competitive intelligence and benchmarking).

Allocators use AFI to get a picture of the industry as a whole, track the ups and downs and learn from firms in the sector about how they are positioned and how they can boost returns.

Service providers use AFI to boost business development and gather competitive awareness of trends and commercial activity in the space.

What are the key features?

❱ Dedicated sections on multi-strategy hedge funds, industry performance and investor flows provide unparalleled industry intelligence.

❱ The AFI 500 is the ultimate snapshot of the global hedge fund industry: breaking down the key players by strategy and region, and ranking by gross assets. Allocators use it to understand the space, managers use it to understand the competitive environment and service providers use it to generate sales leads.

❱ The Power List ranking of $10bn+ hedge funds (and multi-strategy version) and accompanying in-depth analysis provides managers, allocators and service providers with insight into areas of industry growth and potential opportunities.

❱ AFI‘s Power25 allocator ranking, as featured in the Financial Times, allows users to stay on top of investor trends and understand who are the key players. Which investors are most active and why? Where is the next wave of industry money coming from? Read the free preview here.

❱ Service providers across different sectors scout opportunities by monitoring launch and closure activity using our rolling tracker and quarterly reports. Executive search firms use our decision-makers tracker to stay on top of senior industry moves.

Don’t get left behind

Annual AFI membership is competitively priced, with single user access starting at £599/$549 and discounted team access available, with an increasing number of members choosing the latter option.

You can instantly sign up here or contact the team to pay by invoice, come up with a bespoke arrangement or organise corporate access. AFI can help answer your questions on emerging industry themes and provide deeper research on a bespoke basis tailor-made to your requirements.